This episode is an historical textbook reliving the last 40 to 50 years of University of Michigan Athletics. I am joined by Bruce Madej, who was hired way back in the day by the legendary Don Canham. He lived through over 40 decades of unparalleled success on a national scale of the Michigan Athletics brand. He was instrumental in helping grow the brand as the Sports Information Director, and media relations expert for athletics for years and years. He dealt with the wins and losses. He was behind the scenes and an advisor on just about every major story since the mid 70's. From Chris Weber's infamous time out in the NCAA title game, to the Gary Moeller / Lloyd Carr transition in football, not to mention Bo Schembechlers retirement, and the Bill Frieder to Steve Fisher change in basketball. I guess it's pretty safe to say Bruce has scene it all. He's a good friend, and a fabulous guest, so sit back, relax, and enjoy a fascinating trip down Wolverine memory lane in my conversation with...Bruce Madej
We talk abut the current change of environment in collegiate athletics with NIL, Transfer portal, etc
Bruce talks about his impact on the Chris Weber post game story after Webers "time out" in the NCAA title game
Bruce was in the middle of the Gary Moeller to Lloyd Carr transition in football which was a dicey moment for Michigan football
The idea of a crisis manager doubling as a sports information director is appropriate in Bruce's situation
The politics of an athletic department and it's beaurocracy
Managing the always volatile Bo Schembechler in the early years with the media
His well thought out advice and counsel to players, coach's and athletes over the years have helped many
The innovations Bruce helped develop to pave the way for the technological explosion in covering cololege sport
The incredible growth of the media and it's mutation since the internet explosion and it's influence over college athletics
Radio and television impact over the years